Delivering powerful media & marketing solutions
A media strategy is a plan of action that helps businesses reach their target audience and by reaching their target audience they improve their overall conversion rate. When trying to capture the attention of a niche market, it's important to know the exact demographic and what will get their attention in the most effective way.
The social marketing concept holds that the organization's task is to determine the needs, wants, and interests of a target market and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being.
Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Interactive design is specifically a discipline which examines the interaction (via an interface) between a system and its user. It may also incorporate design focused on how information should be presented within such a system to enable the user to best understand that information though this is often considered to be the separate discipline of “information design” too.
User experience design focuses on the overall experience between a user and a product. It is not just concerned with the interactive elements but also the way that certain elements look, feel or contrive to deliver certain outputs.
Branding & Identity
A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand identity is separate from brand image – the term for how consumers actually perceive the brand.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.